Proton Gen.2 Set To Enter China's Automotive Market
Proton Holdings Bhd is set to tap China, the third largest automotive and fastest growing market in the world, with shipments of the first batch of 348 completely built-up units (CBUs) of Gen.2 Friday. The initial shipment of 60 units was delivered earlier this month and a total of 1,600 units of Gen.2 are scheduled to be shipped to China by the end of next month, said Proton's head of China business, Teo Aeng Kyet. "The car will carry the EuropeStar brand with endorsement as well as engineered by Lotus. It will be sold as a sporty hatchback and compete with other brands in China," he told reporters at the Proton Gen.2 shipment to China ceremony here. Also present was Youngman Automobile Group's quality director Ma Wei Dong who said the car will be launched on Jan 9, 2008. The first batch of Gen.2 left Proton Tanjung Malim for Port Klang and will be shipped to Shangai, China. Later, a total of 1,500 units of Gen.2 will be shipped monthly over next 20 months to facilit...